Donate Today!
Make your donation today to support the high quality, educational programs and locally produced shows
from NorCal Public Media on KRCB TV, KPJK TV, and KRCB 104.9 FM Radio.
KRCB's Firecast
KRCB Sonoma County News brings you the FireCast dashboard.
FireCast is your one-stop news site for fire monitoring maps and data.
Also available on the NorCal Public Media Free Mobile app.
Sonoma County FIRST NEWS Podcast
Sonoma County FIRST NEWS is your weekday news podcast from KRCB 104.9 FM.
Get the top local news stories and weather forecasts you need to start your day.
Climate California
Climate change demands new solutions - and new stories.
This is an invitation to Climate California, an original NorCal series that reminds us of the beauty of the world and the power we already have.
THE 707
Listen to the all-new half-hour weekly radio show and podcast, airing Fridays at 6 PM on KRCB 104.9 FM.
Michelle Marques, host of The 707, delivers compelling stories, rich soundscapes, and fresh perspectives from Sonoma County and beyond.
Center for Environmental Reporting
The Center for Environmental Reporting at NorCal Public Media covers the most important environmental stories of our time.
Find out more about our local and national TV shows, radio programs, news and podcasts.

 


 
Placeholder Image photo credit: Courtesy of Sebastopol Apple Blossom Festival website
The parade in past years. 
 

April 5, 2024 update and clarification: 

In a story earlier this week, we reported that part of the roughly $14,000 in fees the city of Sebastopol usually bills to organizers of the annual event pays for fencing and portable toilets.

In fact, the city bills festival organizers $3,500 for "materials." The organizers are the city's chamber of commerce, for which the annual event is a fundraiser.

Myriah Volk, executive director of the Sebastopol Chamber of Commerce, contacted KRCB to correct the record, saying the fencing and portable toilets are rented from a private vendor.

"The porta-potties and the fencing are a separate fee through Pacific Sanitation. They are the ones that the Chamber pays to do that work," Volk said.

She said the festival pays the firm about $5,000 for those items.

Volk also took issue with how our earlier story characterized how the city would offset the $14,000 in fees the council agreed to forego.

"There were just a couple of inaccuracies I wanted to let you know that the, the money didn't come from the city's general fund, it came from the police department and public works funds," Volk told KRCB.

However, according to Sebastopol City Manager Don Schwartz, our reporting was correct on that point.

"The city will pay for the police and public works time to support the chamber event, and the source of that is from the city's general fund," Schwartz said.

Initial article published April 3, 2024:

On Tuesday, the Sebastopol City Council unanimously agreed to assure this year's Apple Blossom Festival and Parade will go on....by waiving fees.

There was some debate about the city's financial position, while event supporters countered that the festival and parade boosts city revenue by attracting free-spending visitors.

Sebastopol's city council unanimously agreed to assure this year's Apple Blossom Festival and Parade will go on.

The city's chamber of commerce organizes the event as a fundraiser for itself.

The chamber's head, personally appearing hat-in-hand before the council, asked the city to tear up more than $14,000 worth of permits and fees the city billed organizers to hold the event this year.

The money pays for security, fencing, traffic control, and portable toilets.

Though a cherished local tradition, Sebastopol council member Sandra Maurer warned that the city might be unable to offer such largess in the future.

"We're facing a nearly two million deficit and moving forward a three million deficit, predicted.  So, I would,  I would  like to support you for this year, but, caution you probably to look forward to budget. Figure out a way a way to budget it for perhaps, the next couple of years."

In the end, the council opted to dig into the city's own general fund, to cover the expenses related to the festival, scheduled for the final weekend in April this year.

There was some debate about the city's financial position, while event supporters countered that the festival and parade boosts city revenue by attracting free-spending visitors.

 

 

NORCAL TV 24/7 LIVE STREAM

RemoteControl

What's on Tonight!

Northern California
Public Media Newsletter

Get the latest updates on programs and events.